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Building Trust or Losing It?

The ultimate goal when building on-going sales relationships is to become a trusted advisor with the key word being trusted.

After all, people buy from people they know, like and trust, right?

So your actions have to be those that build trust rather than erode it, or even worse, create suspicion.

So, how to build trust? Do trustworthy things. Be honest. Serve the needs of your prospects and customers and when you can’t, step aside or better yet, recommend someone who can.

If someone has ever lost your trust reflect for a minute on what it might take for them to regain it. Or if that would even be possible.

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