There’s a lot you can do with a LinkedIn profile, but it’s often the simplest things that are ignored. Case in point, the “Websites” item.
Most people add their URL in the box, as instructed, but use the default name for the link. “Company Website” doesn’t really do it, though, when it’s just as easy to put in your company’s name. Better yet, you can use SEO keywords, like “Water Restoration Experts.”
“Water Damage Experts” too limited for your? Well, that’s where the first of the three forgotten lines come in. You can have up to three links in the Websites section, and there’s no rule that they can’t go to the same place. So you can add “Sewage Cleanup Experts” or “Mold Remediation.”
There’s a 22-character limit, but otherwise, you’re free to use anything.
For both SEO and people clicking through, it’s better to have each link go to a different page: “water” to your water restoration page, “mold” to your mold remediation page, etc.
The third forgotten link is the link to your public profile. The link that LinkedIn assigns is hard to remember, for you and for people you may want to give it to. Fortunately, LinkedIn lets you customize that, too. You have up to 30 characters and, so long as it’s not already in use, you can use your company name or any other memorable, relevant word.
