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Facebook Conversations Get Easier With New Feature

Facebook announced a new comments feature that will allow for easier and more direct conversation between users.

As many know, a post can render many comments from other Facebook users. The owner of the original post could comment back to a specific person’s comment, but if not immediate, the owner’s reply could appear way down the conversation thread, thus leaving confusion and impact of the reply to the individual.

With Facebook’s new feature, users can reply to each other’s posts and comments directly by hitting the “reply” button that will be placed next to individual comments, allowing for the communications to be grouped accordingly. In a B2B setting, this can add even more power to the 1:1 interaction between the company and the customer on Facebook, allowing for a targeted, specific and meaningful interaction.

In addition, those comments and replies that are the most active and engaging will surface to the top of the post. This allows people visiting your page to see the best conversations occurring on your content.

For now, only profiles with more than 10,000 followers and pages will have the feature enabled at this point. For those folks, the reply feature will be automatically enabled on July 10, 2013 on your Page, but for now, you can go to your settings in your Page admin panel to enable the new feature. Mobile users will also have to wait to enjoy this future, but plans are in the works to have this feature in place for Facebookers “on the go.”

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