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One Sales Success Formula

While there are some overnight sales (and business) successes, when you dig a little deeper you find that those overnight successes were more likely 20 years in the making.

And that tells us something important.

One formula for sales success is doing the right things (proper marketing strategy and sales process delivered by the right salespeople) over an extended period of time during which the message (and the service/product) is refined, tweaked and perfected.

And voilà! After months or years or decades—the breakthrough! The “overnight” success!

So, if this is the case, tremendous effort over lengthy periods of time with delayed gratification are going to be required. So how do we “stay the course” as we invest in our future success?

Now, I’m not a particularly religious guy but one client shared a Bible passage with me that I think of as words to live by for people of any faith. Here goes:

“Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.” Philippians 4:6-7

We have to do the footwork but God will handle the heavy lifting (if we let Him!)

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