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Practicing What We Preach

As the first step in the consulting process that I use with our clients, I spend a full day at their facility conducting a marketing planning meeting. Since we practice what we preach, we recently spent the entire day putting BDA through that same on-site consulting process.

While the process really delivered some important information that will help us better serve our clients and continue to grow, part of the exercise was to better help us understand the process from our clients’ point of view.

At the beginning of our meeting I noticed the emotions that I had running through me. I was a bit nervous about a number of things. I was opening up my entire company, that I have put my heart and soul into, to the criticism of my employees. I was nervous about what it might take to accomplish my goals. I was even worried that perhaps I had overestimated what was possible and would have to rethink everything.

But, having done this with so many clients, I was comfortable that the outcome would be positive, and I would have a much improved understanding of our business, our current marketing situation and what would have to be accomplished to achieve our goals.

The day flew by (for me at least :-) ). And running through the processes I use with clients proved to be extremely valuable, especially with the insights of my team. It really impressed me how involved they are in our business and how much insight they have in areas that to some extent were blind spots for me.

I was really wiped out by the end of the day, but had a much clearer understanding of the true nature of the business and, even more importantly, that we could accomplish my goals and had a roadmap to follow.

While certain aspects of exactly how we will get there will be clarified in the final marketing plan, I now had a specific understanding of what activities were priorities in terms of accomplishing our goals and which were less important. I am using this understanding every day to better manage my team. It’s a great feeling to know that a decision and a task that we are completing today is moving us another step closer to our ultimate goals.

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