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Prospecting With A Purpose

All commercial prospecting activity (in truth all prospecting activity) should have a very specific purpose: Getting an “at-the-desk” meeting with a person in the position to work with your restoration company.

The point of in-person visits shouldn’t be to, “put a face with the name of the company”, “get your name out there” or develop friendships.” While these can be important secondary results of live sales activities, the primary goal is to set up a time to meet, either immediately or at a later date, and make a presentation.

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