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Tag Archive for 'adjuster'

Free Webinar: Generating New Business

Register today for this free event, happening on February 27th at 3PM EST!

Brought to you by Cleanfax Magazine, this webinar will provide multiple guidelines and best practices for marketing your business in 2013 so you can position your company for growth this year.

Included on the panel of thought leaders will be Tim Miller, President of Business Development Associates, Inc. Other presenters include Chuck Violand, Steve Marsh and Jeff Cross.

See you at the webinar! Click here to register now!

Wall Street, Restorers and How Social Media Impacts Buying Decisions

A recent survey by the Brunswick Group stated that 57% of the roughly 500 investors and sell-side analysts surveyed said they were most influenced in their investment decisions by the information they obtain directly from the company. 85% said that information directly from the company was amongst their top three most influential sources in their final buying decision.

Now, social media in regards to influencing their decisions is not totally off the table. About 14% of those surveyed said that digital and social media ranked among their top three influencers in decision making. That’s pretty powerful, but, it still points to the fact that social media has a long way to go in being the end all be all of decision making. But, it’s certainly something that should not be ignored.

The same is true with those deciding to do business with a restorer. We find that when talking to current and prospective clients, the question of social media will come up as well as other tactics and whether they are the right marketing method.

In the restoration industry, there are typically various targets that a restorer will go after: consumers, insurance professionals, plumbers and a slew of other folks that can refer business. And with anyone you are marketing to, especially those that are unfamiliar with your company in the first place, you’ll need a certain number of exposures in order for your message to break through the incredible amount of messages being received everyday by your prospect.

What was the traditional rule of “7” in marketing exposures varies now due to the rise of social media in our everyday professional and personal lives, and of course, the increased amount of messages the average prospects comes across daily. So, there’s no magic answer. Some still say 7, but others will also say 10 or even more.

The good news here is that social media can be one of the many ways you reach out to your customers in an attempt to gain brand awareness recognition. But, it’s important to take note of the Brunswick survey, as the principle of having key ways to provide your company’s message through direct means is crucial. This includes having a dynamic sales force in place to deliver your message correctly.

And, if you translate your message so effectively, consistently and frequently you can then reach what some might call the “holy grail” in marketing: immediate, unaided brand recall. For a restorer, that means that when your customer needs restoration services, they immediately think of your company and because you have done such a phenomenal job selling and marketing to them, you “own” that position in their mind of the “go-to” restorer.

So, does social media and putting all your eggs in that basket as a communications platform equal the end-all be all of reaching the holy grail? For now, no, but it’s definitely another platform that is rising in terms of influencing buying decisions, whether it’s a an IT firm trying to influence a Wall Street investor or an insurance agent or adjuster deciding whether a restorer’s services are right for them.



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