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Tag Archive for 'communications'

Mobile Technology Adaption Growing in Small Businesses

A recent Constant Contact survey shows a strong trend among small business owners who are using mobile technology to not only conduct business, but also to promote their business, with conducting social media marketing (73%) and email marketing (71%) at the top of the list.

Other uses include engaging in advertising through social media outlets, as well as having a mobile-friendly site. A smaller percentage of the survey participants use tablets for point-of-sale purposes and use mobile apps to manage their business. 82% using a calendar/time management app tops the list of types of apps used, with others reporting app usage in customer communications, GPS/mapping, accounting/invoicing, travel planning and industry news updates.

In regards to social media advertising, a whopping 97% of those surveyed utilize many of the “biggies” of social media for advertising dollars: YouTube, Pinterest, Twitter, Facebook and Instagram.

For those that have mobile-friendly sites, 70% of participants reported that it’s not only mobile-friendly, but also social-media optimized. Other characteristics of these sites include:

-A Menu (44%)
-Individual Product Listings (40%)
-Videos (39%)

And, when it comes to what type of mobile device is choice among small business owners, iOS is still heads above the Android. (66% to 39% respectively). In tablets, iPad beats out the Android tablet, 49% to 15% respectively.

Now, not all small businesses are behind the mobile trend, and for various reasons, with the top reason (56%) being that their customers have not expressed demand for mobile communications. 28% said mobile is not relevant to their industry/business.

For the restoration contractor, there are many opportunities for both their sales and marketing force plus their operations team to benefit from the many advantages of mobile technology. Learning curves, costs of the technology itself and having very little time to learn and adapt to mobile technology are just some of the reasons why contractors, much like the non-mobile users in the owners surveyed, have not employed this trend into their own businesses. But, as any business knows, it’s vital to stay ahead of the curve for business trends that have a direct impact on best servicing their customers.

In an ever-increasing world dependent on technology, it will be critical for small business owners to adapt to mobile changes before their customers start demanding it-and for the company, to adapt to mobile technology before they get left behind while the competition roars ahead.

If you are a contractor or a company in the inspection, cleaning and restoration industry, and have found that what was working to grow your company from point A to point B is not working to get you to point C, Business Development Associates, Inc. might be the solution for you. We are helping companies across the country predictably control the growth of their companies with proprietary sales and marketing programs that are generating millions in new business. Email us at info@thebdaway.com or call us at 773-777-9956 today!

Small Tablets And What They Mean To Your Marketing

With the introduction of the new Apple iPad mini, small or “mini” tablets are starting to gain more notoriety. Although the Kindle Fire HD and the Google Nexus 7 are already on the market in this category, the introduction of Apple’s small tablet is causing both consumers and marketers to take even more notice of the latest technology in the tablet world.

These smaller tablets are appealing on many levels including being a cheaper and less bulky alternative than a laptop or regular-size tablet. The iPad mini is slightly larger than its competitors (7.9″ compared to 7.0″), but does not have as sharp a resolution as the Kindle Fire HD and the Google Nexus 7. The iPad mini actually has the same resolution as the original iPad and iPad 2, due to the need to maintain app compatibility. The larger size screen on the iPad mini will also (as stated by Apple), equate to a 49% larger web-surfing area in when viewing it in portrait style and 67% in landscape view. The iPad mini, although larger in screen size, is significantly thinner and lighter than the Fire HD and the Nexus 7. Because the iPad mini or any small tablet can virtually fit (and tends to be more comfortable) in your hand, it might start replacing the iPad when the consumer travels or wants to take something more significant in size than their smartphone out of their house for browsing and other purposes. Much like regular tablets are replacing laptops when consumers are sitting on the couch or traveling, the truly mobile small tablet could slowly start edging out the regular-size tablets for some of its current purposes, such as being more convenient to travel with, less bulk in your purse or briefcase, etc.

Its’ also important to know that while Google Play boasts a considerable number of apps, they are not all accessible via tablet, while iPad mini offers more apps than either of their competitors. Plus, some recent data shows that small tablets can lead to 20% more page views, and before the launch of the iPad mini, users stayed on sites approximately 36% longer than they did on the regular-size iPad when using a Kindle Fire. This could be because Kindle Fire users are already accustomed to reading long text, books and magazines on their e-reader device predecessor, the Kindle.

So, as small tablets continue their climb and place in both the B to B and B to C world, marketers should start looking again at how their communications show up, and what style they appear in to not only accommodate users on PCs and laptops, but now tablets of both sizes plus smartphones. You might or might not have noticed lately, but your smartphone might be popping up the request to use your location more and more. That’s because the current buzz in mobile marketing is to utilize location data, with the belief that the person that’s looking and viewing the phone at that time is in buying mode and on the move.

Small tablets can be seen as a hybrid between the smartphone and the tablet, as it allows for a better surfing/browsing experience than the typically smaller smartphone screen, but less bulky and more portable than its big brother, the regular-size tablet. In that, advertisers will need to experiment with what works on the mini tablet to gain maximum impact. Do you have magazine, larger-size ads like on a tablet, or, do you have more simple ads that have a direct call to action like you would find on a smartphone? It’s really all dependent on what you’re doing, what you want to say, and the best medium to put it into.

As with any new technology, marketers will have both challenges and opportunities. One example might that while click-through and browsing rates on ads and websites might increase with smaller technology such as smartphones and tablets because of their popularity, it also means that those numbers might be skewed because of accidental taps or swipes (while technology shrinks, our fingers stay the same!).

With the introduction of a big player like Apple in the small tablet market, marketers have yet another opportunity to capitalize on their mobile marketing efforts. And small businesses are no exception. A recent study by web.com shows that 60%, or 6 out of every 10, of small business owners surveyed (companies with less than 100 employees), had a web presence. 26% had a mobile friendly site, and 14% had a stand-alone mobile website. Of the 14% that had a stand-along mobile website (layout was designed specifically for a mobile phone), that 14% saw an 84% increase in new business activity due to their mobile marketing efforts and 69% somewhat or strongly agreed that “mobile marketing is key to their small business growth in the next 5 years.”

With numbers like that, it’s hard to deny the power of the mobile communication platform.

If you are a restoration contractor looking to predictably grow your business by implementing strategic marketing and sales tools, click here for more information!



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