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Tag Archive for 'company'

Mobile Technology Adaption Growing in Small Businesses

A recent Constant Contact survey shows a strong trend among small business owners who are using mobile technology to not only conduct business, but also to promote their business, with conducting social media marketing (73%) and email marketing (71%) at the top of the list.

Other uses include engaging in advertising through social media outlets, as well as having a mobile-friendly site. A smaller percentage of the survey participants use tablets for point-of-sale purposes and use mobile apps to manage their business. 82% using a calendar/time management app tops the list of types of apps used, with others reporting app usage in customer communications, GPS/mapping, accounting/invoicing, travel planning and industry news updates.

In regards to social media advertising, a whopping 97% of those surveyed utilize many of the “biggies” of social media for advertising dollars: YouTube, Pinterest, Twitter, Facebook and Instagram.

For those that have mobile-friendly sites, 70% of participants reported that it’s not only mobile-friendly, but also social-media optimized. Other characteristics of these sites include:

-A Menu (44%)
-Individual Product Listings (40%)
-Videos (39%)

And, when it comes to what type of mobile device is choice among small business owners, iOS is still heads above the Android. (66% to 39% respectively). In tablets, iPad beats out the Android tablet, 49% to 15% respectively.

Now, not all small businesses are behind the mobile trend, and for various reasons, with the top reason (56%) being that their customers have not expressed demand for mobile communications. 28% said mobile is not relevant to their industry/business.

For the restoration contractor, there are many opportunities for both their sales and marketing force plus their operations team to benefit from the many advantages of mobile technology. Learning curves, costs of the technology itself and having very little time to learn and adapt to mobile technology are just some of the reasons why contractors, much like the non-mobile users in the owners surveyed, have not employed this trend into their own businesses. But, as any business knows, it’s vital to stay ahead of the curve for business trends that have a direct impact on best servicing their customers.

In an ever-increasing world dependent on technology, it will be critical for small business owners to adapt to mobile changes before their customers start demanding it-and for the company, to adapt to mobile technology before they get left behind while the competition roars ahead.

If you are a contractor or a company in the inspection, cleaning and restoration industry, and have found that what was working to grow your company from point A to point B is not working to get you to point C, Business Development Associates, Inc. might be the solution for you. We are helping companies across the country predictably control the growth of their companies with proprietary sales and marketing programs that are generating millions in new business. Email us at info@thebdaway.com or call us at 773-777-9956 today!

The Unreliable “Chicken Dip” Of the Restoration Industry

Superbowl weekend is upon us, and it’s time for many Americans to feast down on an array of game snack favorites, including the ever popular buffalo wing and what has become the current champion of SuperBowl snacks: Buffalo Chicken Dip.

Now, we’re defining the Buffalo Chicken Dip as the most popular football snack due to its popularity, evidenced by being the most searched keyword phrase on Google as compared to its game day counterparts, such as guacamole, chili, nachos, etc. According to a Wordstream research study on the seasonality and trends of keywords, “buffalo chicken dip” and “chicken wings” for that matter, have a direct correlation between the beginning and end date of the season and the increase in the search of those keywords.

“Buffalo Chicken Dip” for example, increases in keyword search significantly in September, peaks in December and again in February, which is the beginning and end of the regular football season, and then of course, the Superbowl.

As a restorer, you also have seasonal peaks that are busier than others. Or, as the owner of Wordstream would phrase it, the “chicken dip” of the restoration industry-when your business will have spikes due to seasonal changes. As consultants specializing in the restoration industry, we know that for most restorers, while weather can be a great source of sales for the year, it’s also highly unpredictable.

While vendors who sell wings might throw a lot of money at PPC and SEO during this football season, restorers might also be spending or thinking about spending their marketing dollars to capture some of that winter weather business when searches for your services might be peaking. PPC and many types of SEO techniques might lead to some increased activity if you have the time and resources to dedicate to it. Take caution though, you’re essentially counting on something unpredictable (i.e.: the weather,) to be a driving force of your sales and now, you’re spending dollars online to capture business from an unreliable source.

Now, if you do have the time and resources to properly implement a PPC campaign or advanced SEO, great! But let it be another piece of your overall sales and marketing strategy versus betting your hard-earned dollar on a horse that could go lame. Take a look at the recent NHL lockout, which caused many vendors to were bite their nails at the lost business (and if the NHL season didn’t start, probably lose some fingers eventually).

For every Bruins game that was cancelled, for example, bars and restaurants around TD Garden lost as much as $1M for every game cancelled. (In our industry, “The Winter that Wasn’t” is probably conjuring up similar nail-biting memories for you right now.)What would happen to wings and chicken dip if football (heaven forbid!) had a lockout? How many vendors would be biting nails then because they assumed that football would be there every season as their biggest source of income. We’ve found the same to be true with many restorers we talk to in regards to how they count on weather-related work every year as a substantial part of their income and in many of those cases were very disappointed with the season that wasn’t.

We’ve talked to a lot of restorers that have tried individual tactics, and while some had gotten a job or two out of it, the ROI they had received when it was said and done did not cover the expense of the tactic itself. Or worse, they got zero ROI. And we can usually attribute that to having no strategy driving and directing the tactics. Having your strategy, tactics and sales force all working towards the common goal, along with having an overall plan that predictably grows your business, versus counting on the “chicken dip” season of the year, can create incredible growth and success in your company.

For now, enjoy the game on Sunday, and see you next time on the BDA Blog! (By the way, If you’re interested in learning how to predictably grow your business and not count on weather, programs or good luck to be the main sources of your company’s growth , click here!)



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