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Tag Archive for 'restorer'

Why Weather, Hope and Good Luck are Not Business Strategies

Come join BDA at the RIA Convention & Expo in Vegas next week, where BDA President Tim Miller will be presenting the second keynote address on Friday, May 8th, from 8:45-9:45 AM. The Keynote is entitled: ” Why Weather, Hope and Good Luck are Not Business Strategies: Five Keys to Surviving and Thriving In Today’s Ever More Challenging Restoration Industry.”

During this keynote, Tim will discuss the changes brought about by the fluctuating weather patterns, the economic collapse of 2007/2008 and the maturation of the restoration industry in relation to how they have created major challenges for restoration contractors.

The constant downward pressure on margins, increasing competition, skilled labor retention issues and a reduction in weather-related work has many restorers working harder than ever doing what they have always done to get business—except it’s no longer working.

While there are no “magic bullets” to change the current situation, a clear eyed look at the realities of the market is essential. Business owners need new ideas, information and thought processes to use as building blocks to create a new future.

Restorers that are looking to break free from these destructive circumstances and “entrepreneur” their way to a new business reality will benefit greatly from this keynote, and learn five keys that restorers must consider to make a positive change in the short, medium and long term.

Come join us for this exciting and informative keynote address, and visit the BDA team at Booth #306 during the Expo hours. See you in Vegas!

With Great Power…Comes Great Responsibility

In the beginning of their business, the entrepreneurial restorer is involved in all aspects of their company, from the operational side to the marketing of the business and everything in between.

As the business grows, their ability to continue this intense level of owner involvement becomes more and more difficult. As the company grows from Point B to Point C, the owner becomes faced with the responsibility and challenges that come along with the onslaught of complexities found in every growing business: the need for, the decision to, and the implementation of new processes, employees, strategies and more to get them to the next stage of the company’s growth.

In the article, “With Great Power, Comes Great Responsibility” by Business Development Associates’s President, Tim Miller, this subject will be discussed in more detail, including what not to do as the company grows.

Click here to read the full article, which appeared in the June 2013 edition of Cleanfax Magazine.

Business Development Associates, Inc. is a full-service marketing and sales agency specializing in the restoration and cleaning industries. We are helping restorers and other businesses grow their companies using proven and proprietary programs, systems and services that are generating millions in new business. If you’re a restorer looking to grow your business, visit us here to learn more or call us at 847-386-6556.

LinkedIn’s “Sponsored Updates”; Tips for Restorers on Content Marketing

alt="linkedIn content marketing for restorers"
LinkedIn recently announced the addition of “Sponsored Updates” to their product suite, allowing members the opportunity to get their content in front of other LinkedIn members that are a match for the content of the update, even if those members are not following their company profile.

In the constant battle to win the content war, LinkedIn, much like Facebook, is offering another way for members to get their content put in front of the right people, and hopefully clicked on and read (while the social media giant makes a pretty penny of course, watching companies battle for market share via their platform).

Facebook, unfortunately, learned a hard lesson about going too far with using the personal information of their members for their former “Sponsored Stories” advertising product, ending up in a lawsuit that was said to be a potential revenue loss of $103 million. Facebook would then modify and re-market the same idea of paid advertising for content, slimming their 27 ad unit options to half the amount and making other modifications.

Done correctly and consistently, like any paid social media initiatives, the LinkedIn “Sponsored Updates” could be a great boost for companies as part of a larger integrated campaign for the product or services the paid update’s content is steering the B2C or B2B audience to. And, creating content that is compelling to the audience and speaks to their needs will always draw in higher click-through and conversion metrics.

As part of “expanding their content ecosystem,” LinkedIn’s new Sponsored Updates will allow for content to appear in the homepage feeds of targeted, prospective business partners or customers. Updates can be seen on both PC and mobile applications and will be marked as “sponsored” to the viewer.

For those purchasing the product from LinkedIn, you can choose either CPC or CPM pricing and track the effectiveness of the content through analytic tools provided by LinkedIn.

Tips For the Restorer:

By now, you have probably heard about content marketing and how it can help you boost your business. Creating viable content that keeps people watching your page, sharing your posts and hopefully, recommending and using your company’s services and products, is key to content marketing success. Be sure to share more than just about your restoration company–remember, it’s not all about you !

What do people really want to read about?

About themselves of course, and the things that affect them ! There is certainly a time and place to share content about your restoration company in your content marketing strategy-but be sure to engage and share things that your reader will find interesting. Instead of talking about the fact your restoration company performs mold remediation, share information about the dangers of mold in the home, for example. You’ll see your likes, retweets, shares and more start to improve!

And when your restoration company does great things, be sure to share that too. Did your company get involved in a community event? Did individual team members do something above and beyond? Share it! This is a great way to express your reputation-online!

And of course, be sure that social media is a piece of your overall integrated marketing plan, versus your only sales and marketing method! In today’s over saturated world of communications, restorers must have an effective strategy and accompanying plan utilizing several communication outlets to break through the clutter of communication in order carry out that strategy so they can predictably grow their business not only from a mass marketing perspective, but also through their 1:1 direct selling efforts.

If you’re a restorer looking to predictably grow your business, Business Development Associates might be the solution you’re looking for. Although we’re not a perfect fit for everyone, we’re helping many restorers across the country to predictably grow their business using a proprietary and proven marketing and sales system that generates millions in new business. For more information, call 847-386-6556 or email info@theBDAway.com.

Facebook Modifies Ad Offerings for Enhanced (and Simpler) Advertising for Marketers

In a press conference yesterday, Facebook announced that it will be simplifying its product offering when it comes to advertisements. The first step will be taking their current ad units from 27 to half that amount and helping marketers match the the type of Facebook ad they will need to their advertising goals such as in-store sales, online engagement and more.


Other changes include:

1) Removing the “Questions” ad product for Pages, as marketers can simply use the posting function to ask a question and receive comments.

2) Removing the “Online Offer” ad product, as marketers lean towards using the “Page Post Link” ad to drive people to promotions on their respective websites.

3) Marketers will no longer have to purchase “sponsored stories” in addition to the ad itself. Facebook will automatically include social context to a “Page Post Photo” ad which will eliminate the extra step of creating sponsored stories.

4) All ads will look more consistent as well, in efforts to have a more cohesive visual look. This not only reduces the number of types of ads, but, Facebook is also hopeful this will help marketers optimize their ad campaigns for digital and mobile.

The changes will start to appear in the coming weeks with a full roll-out over the next six months, and are a response to many marketers complaining that Facebook advertising “was too complicated for the marketers to figure out”, according to Andrew Bosworth, Facebook’s Director of Engineering and Design for ads.

As Facebook continues to deal with the growing pains of being a publicly traded company and the ongoing balance of creating both happy Facebook’ers and investors, advertising will be one of several (if not many) challenges they will face.

Tips For Restorers:
For the restoration contractor engaging in social media, choosing whether or not to advertise on Facebook or any social medium, can be a challenge on several levels. It’s important to remember that in social media or any marketing and sales activity for that matter, that you ask yourself these primary questions:

“Who is it that I want to engage with through this activity?”
“What are my goals out of engaging in this activity?”
“Is what I am saying relevant to target?”
“Is this the best bang for my buck?”

Social media is a moving target, but, by answering the above questions (and whatever other questions necessary), and disciplining yourself to be consistent in your efforts, you are setting the path towards success (and more sales!).

If you’re a company in the restoration and cleaning industry, and looking to find a predictable way to grow your business using a proven sales and marketing process that includes social media and a host of other activities that fit your marketing mix, Business Development Associates may be a good fit for you. Contact us at info@theBDAway.com or call us at 773-777-9956.

Don’t Miss These Upcoming BDA Sales & Marketing Seminars!

Don’t miss these upcoming BDA Sales & Marketing Seminars, where you can learn powerful strategies to predictably grow your business to the next level!

Contractor Connection 2013 Conference & Expo
May 21-23; San Antonio, Texas
Henry B. Gonzalez Convention Center
Tim Miller, President of BDA, Will Be Presenting the Course:
“5 Stages of Small Business Growth for a Restoration Contractor”
https://www.contractorconnection.com/contractorconference/Breakouts.aspx

Business growth often triggers other business challenges. Business owners tend to approach growing their company as one long continuum from the day they open to the day they retire. When in fact, there are distinct stages of growth, with different challenges, stressors, and potential outcomes. Growing companies can greatly profit from advanced knowledge of the challenges they are likely to face at each step.

This course will explore the five stages of growth for a small business while applying it to our specific industry. Detailed explanation of what each stage looks like, and suggested steps to successfully navigate those transitions, will be included in this course. Learn More About This Course By Clicking Here!

Sales Mastery For Restorers
August 7th; Columbus, Ohio
Cleanserv/Interlink Supply Classroom
Tim Miller, President of BDA, Will Be Presenting the Course:
“Sales Mastery for Restorers”
Hosted by: Totally Booked University/Jeff Cross, Senior Editor of Cleanfax Magazine

http://www.carpetcleaningrestorationmarketing.com/sales-mastery.html

This one-day course will teach show you how to increase sales by implementing a powerful, real world selling system that has been customized for the restoration salespeople and their targets! The course is hosted by Totally Booked University and Jeff Cross, Senior Editor of Cleanfax Magazine.

It has never been more important to maximize the ability of your sales team to deliver business. Most restorers agree that the average water loss is $3,000 with at least a 50% profit margin. That means that every sale you don’t bring in is costing you $1,500 or more! Plus, sales salaries and expenses add up quickly and you need to deliver a strong return.

Sales training isn’t new. But, sales training designed from the ground up just for restoration contractor salespeople is! There is no other program like this available anywhere! Click Here To Learn More About This Course!

If you have any questions about these upcoming courses and workshops, you can reach us at 773-777-9956 or email us at info@theBDAway.com.

We look forward to seeing you!

Restorers: How Managing Your Salespeople is Different From Your Techs

When it comes to managing salespeople, there are key differences between how to manage them versus your other staff. And this rings true in the restoration industry as well, as we see restorers who will manage their salespeople exactly like their techs and other staff.

In the article, “Managing Your Salespeople” by Tim Miller, President of Business Development Associates, discusses these differences and the importance of managing your salespeople differently from your other employees.

Salespeople have one of the toughest jobs out there and face challenges and obstacles everyday: daily rejection, facing their own fears and shortcomings and a constant stream of highs and lows can make most sales reps run for the hills.

And if their managers do not have the proper systems and processes for accountability, management and success in place, the sales rep will most likely leave the company seeking a better opportunity, or, the owner will let the rep go only to repeat the same mistake with the next rep. It’s important to note that having the right rep hired in the first place is of the utmost importance, and then backing that person up with all of the fore mentioned “best practices!”

That’s why it’s critical to implement proper management techniques in order to have a highly successful rep who in turn, will produce outstanding results for your bottom line.

Read more on this topic by clicking here to access the full length article!

And, if you’re a company in the restoration, cleaning and contents industry who is looking to create a unique and dynamic sales and marketing presence in your marketplace that will generate millions of dollars in new business, Business Development Associates may be the right fit for you. You can reach us at info@theBDAway.com or calling us at 773-777-9956.

The Impact of Emotional Discipline In Sales

As a full-service sales and marketing agency, we work closely with our client’s sales force. In that, we come across some similarities on why some reps succeed and some fail. For those that flame out, one commonality we see is how a rep can emotionally cripple their sale even before it begins and during the sale which could have been swaying towards closing the deal in the beginning.

This emotional “cripple” comes from a lack of emotional discipline. Sales is a tough job in the first place, and can be very wearing on a person’s psyche-if they let it. Self-defeating thoughts such as “What I have to say doesn’t matter”, “This call will probably result in nothing” and other similar thoughts contribute to the death of the sale. This negative emotion causes the rep to lack confidence, not listen actively and so many more actions that ultimately translate over into the sale. The prospect, who is on the receiving end of the communication and emotions being put forth by the rep, will then receive and translate all those emotions and actions as a weakness in the salesperson, or, perceive a lesser value or no value in the product or service being offered.

On the other hand, emotional discipline in a sales rep is important in regards to positive emotion. Being enthusiastic, visualizing success and having reaffirming thoughts can all translate into a more positive sales process and outcome.

To read more about how emotional discipline impacts sales, click here to read the full article written by Business Development Associates and Tim Miller, President of BDA.

If you’re a restorer or industry-related company looking to boost your sales and marketing efforts, Business Development Associates, Inc. is helping numerous businesses in the restoration and cleaning industries to grow their businesses. You can learn more about us by visiting us at our website or calling 773-777-9956 for more information.

Upcoming Seminar: “5 Stages of Small Business Growth for Restoration Contractors”

Join us at Contractor Connection on Wednesday, May 21st, for this exciting seminar presented by the President of Business Development Associates, Tim Miller.

Business growth often triggers other business challenges. Business owners tend to approach growing their company as one long continuum from the day they open to the day they retire. When in fact, there are distinct stages of growth, with different challenges, stressors, and potential outcomes. Growing companies can greatly profit from advanced knowledge of the challenges they are likely to face at each step.

This course will explore the five stages of growth for a small business while applying it to our specific industry. Detailed explanation of what each stage looks like, and suggested steps to successfully navigate those transitions, will be included in this course.

Upon Completion Of This Course, Attendees Will Be Able To Gain:
• The Ability To Identify Which Stage Your Business Is At In The 5 Stages of Small Business Growth
• What Obstacles Are In Their Way Of Growing Their Business At The Current Stage The Business Is In
• Suggested Steps To Be Taken In Order To Move Their Business To The Next Stage Of Growth
• What The Future Stages Of Growth Are To Come, and The Challenges, Stressors and Potential Outcomes of Each Stage

This course will be presented twice at Contractor Connection on Wednesday, May 21st, from 1PM-2PM and again from 2:15-3:15PM.

You can learn more about the upcoming Contractor Connection conference in San Antonio, Texas, by clicking here.

Unable to make it to San Antonio? Check out another upcoming workshop held in Columbus in August: “Sales Mastery for Restorers.” You can learn more by clicking here!

Upcoming Sales Mastery Course For Restorers: A New Way To Deliver Outstanding Results!

Business Development Associates, Inc. will be presenting “Sales Mastery for Restorers”, a one-day course that will teach show you how to increase sales by implementing a powerful, real world selling system that has been customized for the restoration salespeople and their targets! The course is hosted by Totally Booked University and Jeff Cross, Senior Editor of Cleanfax Magazine.

It has never been more important to maximize the ability of your sales team to deliver business. Most restorers agree that the average water loss is $3,000 with at least a 50% profit margin. That means that every sale you don’t bring in is costing you $1,500 or more! Plus, sales salaries and expenses add up quickly and you need to deliver a strong return.

Sales training isn’t new. But sales training designed from the ground up just for restoration contractor salespeople is! There is no other program like this available anywhere!

Now,you’ve probably sent your team to sales training events and they come back enthused, but the effect quickly wears off. That’s because training as an event always fail. Training as a process, however, delivers powerful, consistent and increasing results.

If you’re looking to grow your restoration business, you need a highly effective sales program in place. There’s simply no better or faster way for your company to grow to the next level.

Details:

Sales Mastery for Restorers Course-Click Here to Register!
Wednesday, August 7th, 2013
8 A.M.-4 P.M.
Cleanserv/Interlink Supply Classroom
Columbus, OH

This course will be taught by the creator and instructor of Sales Mastery for Restorers, Tim Miller, President of Business Development Associates, Inc. Miller is a highly regarded sales and marketing expert in the industry, and brings 30 years of experience and a unique perspective to help businesses solve their problems and grow to the next level. He is also a published author in several trade magazines, a featured columnist in Cleanfax Magazine and speaks at multiple industry events and conferences throughout the year, where he leverages his business experience in both the restoration industry and his other entrepreneurial ventures, including his own construction company in New Mexico.

Click Here to Register-Space is Limited!

How to Build Rapport with Your Sales Team While Ensuring Accountability

Many restoration contractors have or will come to the point where they will need to hire one or more full-time sales reps in order to grow their business. But having an effective rep is key to producing that type of growth. In order to build rapport and ensure your rep is happy and effective in their position, there are several ways that you can help them succeed while keeping a level of accountability that ensures maximum ROI out of the rep and their efforts.

As the owner of a restoration company, you’re faced with the first difficult challenge of getting the right person in place. Do not be tempted to hire a warm body! You are going to be dedicating a lot of time, energy and finances to ensure this person’s success, and it’s critical to hire slow (and if they do not work out for whatever reason, fire fast!). Have a defined hiring process and be picky! As we are all human and have strengths and weaknesses, you will want to select at least 2-3 top candidates and then choose the best one.

So, once you have that salesperson in place, now what? You need to make sure you’ve provided a solid marketing foundation that supplements their sales program that gives your target prospects a unique and differentiating way to choose you over other restorers.

Ok, so now you’ve got the right person in place, you’ve got your marketing platform, off to the races your new rep goes…right? Wrong!

Salespeople are very different from your other staff (techs, admins, etc.). They need encouragement, accountability, and love! Yes, love. They need the “atta boys” or “atta girls”. They need to be acknowledged when they close the deals, and they need encouragement when things will inevitably get tough as sales is one of the most challenging professions out there.

But, they also need “tough” love when they start veering off course. Not the Homer Simpson-hands around the throat-style of sales management, but a clear vision of expected goals and how they will achieve those goals. And, an understanding of what they will receive when they reach those goals, and the consequences of what will happen when they do not meeting those goals — on both an individual and company level. Letting them know how they are part of the bigger picture is important, and for most superstar reps, extra encouragement that drives them to succeed.

Another way to build rapport with your sales rep is by conducting daily, weekly and monthly sales meetings in order to ensure accountability and keep your rep working (and wanting to) maintain peak performance in their sales and marketing activities.

To read more about building rapport and ensuring accountability with your sales team, read the full article by BDA President Tim Miller by clicking here.

And, if you are a restorer looking to predictably grow your business, Business Development Associates might be the perfect fit with you. We are a full-service marketing and sales agency specializing the restoration and cleaning industry. Helping you to hire, train and develop your sales force is only a fraction of what we do to help you grow your business to the next level. You can learn more about BDA by visiting our website and clicking here!



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