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What Happens When the Predictable Becomes Unpredictable?

As we all know, last Sunday was the one of the most anticipated days of the year, the 47th Superbowl. And, in a blog from last week, we discussed the idea of unpredictability and that while in the 47 years of the Superbowl game occuring, you never know when something can go awry, or, when the lights may go out (pun intended here). Many have referenced Superbowl 47 as the “Blackout Bowl.” For advertisers, they’ll remember the Blackout Bowl as the event that almost turned the lights out on one of, if not their biggest, marketing expenditure of the year. (On a side note, kudos to the companies that took advantage of the opportunity and leveraged social media to create engagement during the blackout!)

But lights out at the Superbowl for 34 minutes? Most folks would think that would never happen. David Letterman, the famous late night talk show host, joked that his 9 year old son said the lights must have gone out because of Beyonce’s hair dryer. Others ventured conspiracy theories that the blackout was an opportunity for the 49′rs to make a comeback.

In our blog last week, we discussed how even something like the Superbowl, that happens like clockwork every year, is not 100% predictable. And there are companies that will spend a large portion of their marketing dollars on a significant event like this in hopes that it will be the turning point in their sales.

Ironically, something unpredictable did happen during the Superbowl that really drove the point of the blog home. So, what do you do when the predictable sources of business you count on become unpredictable? And to that, the “predictable” sources, when you really look at them, are out of your control. For the restorer, this can equate to:

-The weather (the old saying “you can always count on the weather” doesn’t always ring true in our industry)
-Program work that can be there one day and vanishes the next
-Fire chasing, which current legislation moving through the system may make this type of work no longer feasible

This is just to name a few of the “predictable” sources of business that we see restorers rely on. But more often than not, what they really want is to predictably grow their business. They just don’t know how. In that case, it’s important to seek out solutions will grow you to the next level. Plus, you will need to have the proper systems, procedures, people and processes in place to do so as well. If you’re looking to know more about the different stages of business growth, click here for more information.

You can also visit www.theBDAway.com for more information as well.

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