Marketing System for Cleaning and Restoration Contractor and Restorer

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The BDA Way

"The BDA Way" is a proprietary marketing system that combines a breadth and depth of industry knowledge and experience, a broad and unique perspective on the industry and over 30 years of marketing expertise.

This system is used to analyze a company's situation and needs, articulate its general goals and specific objectives and then develop and implement a strategic and tactical marketing plan that will help the client achieve those goals and objectives.

This system gives structure to what can be the very complex process of understanding who the company is now, what the brand stands for, what position is occupied in the market and so on.

The BDA Way is then used to take the client through the rebranding process where a more effective differentiation is established, category leadership established if possible, target specific messaging created, a graphical brand identity developed and so on. From this point, a number of materials are created and programs implemented depending upon the needs of the client.

BDA takes a one-on-one, highly involved approach with its clients, functioning very much as a member of the client's management team. The BDA Way includes weekly meetings to hold all parties accountable and to ensure that the plan developed for your business is being properly implemented.


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	"I have worked with Tim for more than 20 years. His marketing consulting is an excellent complement to the management consulting my company provides. Tim's ability to see the big picture and his insight in the cleaning and restoration industry are invaluable in terms of creating marketing plans that work, which is why I unhesitatingly recommend him to my clients." Chuck Violand, President Violand Management Associates

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