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Don’t Miss These Upcoming BDA Sales & Marketing Seminars!

Don’t miss these upcoming BDA Sales & Marketing Seminars, where you can learn powerful strategies to predictably grow your business to the next level!

Contractor Connection 2013 Conference & Expo
May 21-23; San Antonio, Texas
Henry B. Gonzalez Convention Center
Tim Miller, President of BDA, Will Be Presenting the Course:
“5 Stages of Small Business Growth for a Restoration Contractor”
https://www.contractorconnection.com/contractorconference/Breakouts.aspx

Business growth often triggers other business challenges. Business owners tend to approach growing their company as one long continuum from the day they open to the day they retire. When in fact, there are distinct stages of growth, with different challenges, stressors, and potential outcomes. Growing companies can greatly profit from advanced knowledge of the challenges they are likely to face at each step.

This course will explore the five stages of growth for a small business while applying it to our specific industry. Detailed explanation of what each stage looks like, and suggested steps to successfully navigate those transitions, will be included in this course. Learn More About This Course By Clicking Here!

Sales Mastery For Restorers
August 7th; Columbus, Ohio
Cleanserv/Interlink Supply Classroom
Tim Miller, President of BDA, Will Be Presenting the Course:
“Sales Mastery for Restorers”
Hosted by: Totally Booked University/Jeff Cross, Senior Editor of Cleanfax Magazine

http://www.carpetcleaningrestorationmarketing.com/sales-mastery.html

This one-day course will teach show you how to increase sales by implementing a powerful, real world selling system that has been customized for the restoration salespeople and their targets! The course is hosted by Totally Booked University and Jeff Cross, Senior Editor of Cleanfax Magazine.

It has never been more important to maximize the ability of your sales team to deliver business. Most restorers agree that the average water loss is $3,000 with at least a 50% profit margin. That means that every sale you don’t bring in is costing you $1,500 or more! Plus, sales salaries and expenses add up quickly and you need to deliver a strong return.

Sales training isn’t new. But, sales training designed from the ground up just for restoration contractor salespeople is! There is no other program like this available anywhere! Click Here To Learn More About This Course!

If you have any questions about these upcoming courses and workshops, you can reach us at 773-777-9956 or email us at info@theBDAway.com.

We look forward to seeing you!

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Restorers: How Managing Your Salespeople is Different From Your Techs

When it comes to managing salespeople, there are key differences between how to manage them versus your other staff. And this rings true in the restoration industry as well, as we see restorers who will manage their salespeople exactly like their techs and other staff.

In the article, “Managing Your Salespeople” by Tim Miller, President of Business Development Associates, discusses these differences and the importance of managing your salespeople differently from your other employees.

Salespeople have one of the toughest jobs out there and face challenges and obstacles everyday: daily rejection, facing their own fears and shortcomings and a constant stream of highs and lows can make most sales reps run for the hills.

And if their managers do not have the proper systems and processes for accountability, management and success in place, the sales rep will most likely leave the company seeking a better opportunity, or, the owner will let the rep go only to repeat the same mistake with the next rep. It’s important to note that having the right rep hired in the first place is of the utmost importance, and then backing that person up with all of the fore mentioned “best practices!”

That’s why it’s critical to implement proper management techniques in order to have a highly successful rep who in turn, will produce outstanding results for your bottom line.

Read more on this topic by clicking here to access the full length article!

And, if you’re a company in the restoration, cleaning and contents industry who is looking to create a unique and dynamic sales and marketing presence in your marketplace that will generate millions of dollars in new business, Business Development Associates may be the right fit for you. You can reach us at info@theBDAway.com or calling us at 773-777-9956.

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The Impact of Emotional Discipline In Sales

As a full-service sales and marketing agency, we work closely with our client’s sales force. In that, we come across some similarities on why some reps succeed and some fail. For those that flame out, one commonality we see is how a rep can emotionally cripple their sale even before it begins and during the sale which could have been swaying towards closing the deal in the beginning.

This emotional “cripple” comes from a lack of emotional discipline. Sales is a tough job in the first place, and can be very wearing on a person’s psyche-if they let it. Self-defeating thoughts such as “What I have to say doesn’t matter”, “This call will probably result in nothing” and other similar thoughts contribute to the death of the sale. This negative emotion causes the rep to lack confidence, not listen actively and so many more actions that ultimately translate over into the sale. The prospect, who is on the receiving end of the communication and emotions being put forth by the rep, will then receive and translate all those emotions and actions as a weakness in the salesperson, or, perceive a lesser value or no value in the product or service being offered.

On the other hand, emotional discipline in a sales rep is important in regards to positive emotion. Being enthusiastic, visualizing success and having reaffirming thoughts can all translate into a more positive sales process and outcome.

To read more about how emotional discipline impacts sales, click here to read the full article written by Business Development Associates and Tim Miller, President of BDA.

If you’re a restorer or industry-related company looking to boost your sales and marketing efforts, Business Development Associates, Inc. is helping numerous businesses in the restoration and cleaning industries to grow their businesses. You can learn more about us by visiting us at our website or calling 773-777-9956 for more information.

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Upcoming Seminar: “5 Stages of Small Business Growth for Restoration Contractors”

Join us at Contractor Connection on Wednesday, May 21st, for this exciting seminar presented by the President of Business Development Associates, Tim Miller.

Business growth often triggers other business challenges. Business owners tend to approach growing their company as one long continuum from the day they open to the day they retire. When in fact, there are distinct stages of growth, with different challenges, stressors, and potential outcomes. Growing companies can greatly profit from advanced knowledge of the challenges they are likely to face at each step.

This course will explore the five stages of growth for a small business while applying it to our specific industry. Detailed explanation of what each stage looks like, and suggested steps to successfully navigate those transitions, will be included in this course.

Upon Completion Of This Course, Attendees Will Be Able To Gain:
• The Ability To Identify Which Stage Your Business Is At In The 5 Stages of Small Business Growth
• What Obstacles Are In Their Way Of Growing Their Business At The Current Stage The Business Is In
• Suggested Steps To Be Taken In Order To Move Their Business To The Next Stage Of Growth
• What The Future Stages Of Growth Are To Come, and The Challenges, Stressors and Potential Outcomes of Each Stage

This course will be presented twice at Contractor Connection on Wednesday, May 21st, from 1PM-2PM and again from 2:15-3:15PM.

You can learn more about the upcoming Contractor Connection conference in San Antonio, Texas, by clicking here.

Unable to make it to San Antonio? Check out another upcoming workshop held in Columbus in August: “Sales Mastery for Restorers.” You can learn more by clicking here!

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Upcoming Sales Mastery Course For Restorers: A New Way To Deliver Outstanding Results!

Business Development Associates, Inc. will be presenting “Sales Mastery for Restorers”, a one-day course that will teach show you how to increase sales by implementing a powerful, real world selling system that has been customized for the restoration salespeople and their targets! The course is hosted by Totally Booked University and Jeff Cross, Senior Editor of Cleanfax Magazine.

It has never been more important to maximize the ability of your sales team to deliver business. Most restorers agree that the average water loss is $3,000 with at least a 50% profit margin. That means that every sale you don’t bring in is costing you $1,500 or more! Plus, sales salaries and expenses add up quickly and you need to deliver a strong return.

Sales training isn’t new. But sales training designed from the ground up just for restoration contractor salespeople is! There is no other program like this available anywhere!

Now,you’ve probably sent your team to sales training events and they come back enthused, but the effect quickly wears off. That’s because training as an event always fail. Training as a process, however, delivers powerful, consistent and increasing results.

If you’re looking to grow your restoration business, you need a highly effective sales program in place. There’s simply no better or faster way for your company to grow to the next level.

Details:

Sales Mastery for Restorers Course-Click Here to Register!
Wednesday, August 7th, 2013
8 A.M.-4 P.M.
Cleanserv/Interlink Supply Classroom
Columbus, OH

This course will be taught by the creator and instructor of Sales Mastery for Restorers, Tim Miller, President of Business Development Associates, Inc. Miller is a highly regarded sales and marketing expert in the industry, and brings 30 years of experience and a unique perspective to help businesses solve their problems and grow to the next level. He is also a published author in several trade magazines, a featured columnist in Cleanfax Magazine and speaks at multiple industry events and conferences throughout the year, where he leverages his business experience in both the restoration industry and his other entrepreneurial ventures, including his own construction company in New Mexico.

Click Here to Register-Space is Limited!

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How to Build Rapport with Your Sales Team While Ensuring Accountability

Many restoration contractors have or will come to the point where they will need to hire one or more full-time sales reps in order to grow their business. But having an effective rep is key to producing that type of growth. In order to build rapport and ensure your rep is happy and effective in their position, there are several ways that you can help them succeed while keeping a level of accountability that ensures maximum ROI out of the rep and their efforts.

As the owner of a restoration company, you’re faced with the first difficult challenge of getting the right person in place. Do not be tempted to hire a warm body! You are going to be dedicating a lot of time, energy and finances to ensure this person’s success, and it’s critical to hire slow (and if they do not work out for whatever reason, fire fast!). Have a defined hiring process and be picky! As we are all human and have strengths and weaknesses, you will want to select at least 2-3 top candidates and then choose the best one.

So, once you have that salesperson in place, now what? You need to make sure you’ve provided a solid marketing foundation that supplements their sales program that gives your target prospects a unique and differentiating way to choose you over other restorers.

Ok, so now you’ve got the right person in place, you’ve got your marketing platform, off to the races your new rep goes…right? Wrong!

Salespeople are very different from your other staff (techs, admins, etc.). They need encouragement, accountability, and love! Yes, love. They need the “atta boys” or “atta girls”. They need to be acknowledged when they close the deals, and they need encouragement when things will inevitably get tough as sales is one of the most challenging professions out there.

But, they also need “tough” love when they start veering off course. Not the Homer Simpson-hands around the throat-style of sales management, but a clear vision of expected goals and how they will achieve those goals. And, an understanding of what they will receive when they reach those goals, and the consequences of what will happen when they do not meeting those goals — on both an individual and company level. Letting them know how they are part of the bigger picture is important, and for most superstar reps, extra encouragement that drives them to succeed.

Another way to build rapport with your sales rep is by conducting daily, weekly and monthly sales meetings in order to ensure accountability and keep your rep working (and wanting to) maintain peak performance in their sales and marketing activities.

To read more about building rapport and ensuring accountability with your sales team, read the full article by BDA President Tim Miller by clicking here.

And, if you are a restorer looking to predictably grow your business, Business Development Associates might be the perfect fit with you. We are a full-service marketing and sales agency specializing the restoration and cleaning industry. Helping you to hire, train and develop your sales force is only a fraction of what we do to help you grow your business to the next level. You can learn more about BDA by visiting our website and clicking here!

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Property Claims Report: Severity and Frequency of Property Damage Increases, Yet Overall Customer Satisfaction Remains High

J.D. Power and Associates recently published their 2013 Property Claims Satisfaction Study, which measures the satisfaction level of 5,500 customers who have reported claims for property damage under their homeowner’s policy between May 2011 and January 2013.

Of the approximate 8% of homeowners that reported a property claim in the U.S. during that time period, the average settlement amount increased to $8,517 as compared to the prior year where the average claim averaged in at $7,937. Contents settlements have increased approximately $250 from year to year while the average repair settlement in 2013 came in at $7,844 compared to $7,151 in 2012.

Out-of-pocket expenses for homeowners nearly doubled, as the average amount in $1,945 increased to an average of $3,888 in 2013.

The survey covers five factors of their experience filing the claim: settlement, first notice of loss, estimation process, service interaction and repair process.

While customer satisfaction with the overall claims process remained high (despite 2011 and 2012 marking a historic number of claims due to catastrophic events) one aspect of the claims process represented a 9 point decrease in customer satisfaction as compared to previous years: the service interaction process.

This drop is being explained as being caused by the homeowner reporting claims through call centers (direct channels) versus directly through their agents. 68% of customers used direct channels in 2013 to report claims, up 11% from 2012.

For those that reported claims directly through their agents, satisfaction ratings were 50 points higher than those that reported claims through call centers. The decrease in or lack of personal interaction, attention and service helped contribute to the dissatisfaction amongst those that reported claims directly to the call center versus reporting the claim through their agent. (It should be noted that the study did find a few direct carriers that did have scores that were complimentary to those who made claims directly to their company).

Although the industry is showing a shift towards direct channels, can insurance companies bring the same personalized attention to the policyholder that will not only create overall satisfaction during the property claim process, but also enough to to retain those policyholders?

And, as the restoration contractor performing the work to bring the customer’s property back to pre-loss condition, you also play an important part in the claims process. Doing good work and being nice to the customers is important for any restoration contracting business. But, it’s not enough for people to decide to choose you as their restoration contractor, whether it’s the agent referring you or the policyholder deciding to choose you over the other two contractors that have given estimates.

If you are a restorer looking to find out more about how to position yourself more uniquely, check out this BDA blog entry that we posted at the beginning of the year.

If you’ve got goals that you have set (or still looking to set) for 2013 that are not on pace to reaching fulfillment, or, you’re still waiting on weather, good luck or program works to be the driving (and unpredictable) factor for growing your business, it’s never to late to redefine your company and gain a unique competitive advantage in your marketplace. (And for goodness sake, don’t wait until 2014 to do something about it!).

For those restorers who are looking to gain that unique advantage and are ready to predictably grow their business, you might be the right fit for the “The BDA Way.” To learn more about how BDA is helping other restorers secure millions in new business, visit us here to find out more information.

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“Zombie Properties”-Not Just in Movies and “The Walking Dead”

For all you zombie fans, when we mention the phrase “Zombie Properties,” your mind might be conjuring up images of the disheveled and abandoned homes you see in zombie flicks or the popular TV Series, “The Walking Dead.” The homes are left unattended and have basically begun to rot away due to lack of care and possibly being exposed to the elements. The home’s owner has fled for safety or unfortunately, become a zombie (or a zombie snack).

In reality, the term “zombie” properties does refer to the vacant homes that have indeed been abandoned by their owners due to foreclosure by the banks (sans any actual zombies). In fact, a recent Reuter’s special report has indicated that there are 301,874 zombie properties across the nation, with Florida topping the list, and Illinois and California coming in second and third, respectively. Florida’s #1 spot in the zombie property rankings could be due to the longer than average time for the foreclosure process to complete, causing the homeowner to become frustrated and walk away all together.

With another 10.9 million homeowners at risk of foreclosure, a spike in these zombie properties could be apparent, as many homeowners continue to struggle with payments in a tough economy and owe more on their home than its actual worth.

The report also found that although the homeowners walked away from their homes due to financial hardship, they did not realize that they were still responsible for the associated taxes and bills of that property. Even worse, some of the homeowners who fled their homes due to receiving a foreclosure notice from the bank later found out that the bank never pursued the foreclosure fully, thus abandoning their home and letting it succumb to unnecessary damage.

Zombie properties are known to attract the criminal element and become a inviting place for squatters and vandalism, thus worsening the condition of the property–all this on top of whatever damage is being incurred from improper or complete lack of the home’s upkeep. Upon returning to their property, the homeowner will not only find letters stating they owe back taxes, but also services for graffiti cleanup, property repair and more.

For the company charged with restoring these properties, these properties can be extremely difficult to deal with, as the extent of damage can be severe and the party responsible for paying them might have a different take on what’s necessary to bring it back up to par. Plus, until the home is sold, the same people that vandalized it in the first place could likely return after the damage was initially repaired. In some cases, the responsible party will want the contractor to perform only wants necessary to make the property look cosmetically presentable-without getting to the root of the problem and truly restoring the property to the Standard of Care. (e.g.: “just paint over that mold-the next buyer will never know”).

It’s extremely important for anyone restoring these types of properties to effectively communicate to the respective party what the proper Standard of Care means and why the property should be restored as so. If the respective party wants you, the contractor, to cut corners, would you walk away or cut the corners, thus compromising the safety and health of those involved? That’s a big gamble to take on the latter option!

What’s your experience with these types of properties? Post your feedback or comments!

And, if you’re looking to predictably grow your business without relying on those that compromise the integrity of your restoration company’s practices, programs, weather or good luck, Business Development Associates, Inc. might be a good fit for you. We are a sales and marketing agency specializing in the restoration industry, generating millions of dollars in new business with proven and effective systems. You can learn more about us by visiting our website here.

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How To Maximize Your Networking

As a restoration contractor, (or any business professional for that matter), networking at trade shows and events can be an important part of your sales and marketing plan. To make the most of your time (and valuable resources), we’ve compiled five brief but powerful tips to help you maximize your efforts so you can make the most impact while attending these events.

One tip, as outlined in the Cleanfax Magazine article, “5 Tips for Maximizing Your Networking Efforts,” written by Tim Miller, President of Business Development Associates, Inc., advises to think about what you are going to say ahead of time.

Some people have the ability to not only be naturally outgoing and fearless of approaching new people, but they can often speak off the cuff. For a majority of people, the idea of meeting people and striking up conversation can be downright difficult. By having a polished and prepared conversation opener that is compelling and draws your listener in, you can draw the listener in and setup the conversation for one that is meaningful and engaging.

And for those that have anxiety in these types of situations, knowing what you are going to say beforehand can give you that ounce of “sales courage” you need to start the conversation or be prepared when approached by someone else. For the person who is naturally outgoing, a polished opening can give that extra edge to really engage the prospect or potential business partner into listening more about your service.

For more tips on maximizing your networking, you can view the article here.

And, if you are interested in learning about maximizing your overall sales and marketing plan, Business Development Associates may be the perfect fit for you. We are a sales and marketing agency helping restoration contractors across the country predictably grow their businesses with a proprietary blend of high-performance sales techniques, cross-media integration strategies and the ability to be a true implementation company.

For more information, visit us at www.gobda.com.

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Facebook Conversations Get Easier With New Feature

Facebook announced a new comments feature that will allow for easier and more direct conversation between users.

As many know, a post can render many comments from other Facebook users. The owner of the original post could comment back to a specific person’s comment, but if not immediate, the owner’s reply could appear way down the conversation thread, thus leaving confusion and impact of the reply to the individual.

With Facebook’s new feature, users can reply to each other’s posts and comments directly by hitting the “reply” button that will be placed next to individual comments, allowing for the communications to be grouped accordingly. In a B2B setting, this can add even more power to the 1:1 interaction between the company and the customer on Facebook, allowing for a targeted, specific and meaningful interaction.

In addition, those comments and replies that are the most active and engaging will surface to the top of the post. This allows people visiting your page to see the best conversations occurring on your content.

For now, only profiles with more than 10,000 followers and pages will have the feature enabled at this point. For those folks, the reply feature will be automatically enabled on July 10, 2013 on your Page, but for now, you can go to your settings in your Page admin panel to enable the new feature. Mobile users will also have to wait to enjoy this future, but plans are in the works to have this feature in place for Facebookers “on the go.”

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